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Cadbury Dairy Milk Bar
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Cadbury Dairy Milk Chocolate
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Cadbury Dairy Milk Egypt
Click on the Image to watch the TVC. Cadbury Dairy Milk is celebrating its 70th year in India through its latest campaign titled ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. The campaign, an extension of the brand’s global communication stance, builds on its iconic positioning ‘Kuch Meetha Ho Jaaye’. “100 years ago, this product did not even exist in this country. It came from the West and today it is synonymous with the category. So we want to continue with the journey and get more people on the bandwagon. In addition to us standing for the modern ‘meetha’ and ‘Kuch Meetha Ho Jaaye’, which is a very strong Indian story, we have also connected it globally,” said Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India.